IM Implementation Hub, an AI ​driven micro learning platform, ​represents a commitment to ​revolutionize professional ​development for educators, ​empowering them with ​accessible, personalized, and ​impactful resources to enhance ​their teaching skills and positively ​impact K-12 education.

At Illustrative Mathematics (IM), a math curriculum ​publisher, I’ve had the privilege of serving as the Senior ​Director of Product Strategy, guiding the vision and ​execution of a transformative AI-driven microlearning ​platform. IM Implementation Hub (launch 2024) is an ​adult learning tool designed specifically for K-12 ​educators, addressing a user segment that has been ​historically underserved in the realm of digital ​professional development opportunities.

This platform aims to address the scarcity of tailored, ​accessible, and comprehensive resources that cater ​specifically to educators' ongoing growth and skill ​enhancement, while taking advantage of an opening in ​the market. In the market analysis we conducted, it was ​clear lM is poised to establish itself as a frontrunner in ​educating teachers about how to implement problem-​based learning in the classroom—a cornerstone of the ​IM brand and mission. Students using IM have ​demonstrated positive math identity and improved ​learning outcomes, highlighting the critical need for ​educators to learn how to effectively implement the ​curriculum.

The primary design challenge my team identified lay in ​crafting a platform that not only provided diverse and ​tailored content but also offered a user experience that ​was intuitive, engaging, and flexible enough to ​accommodate the busy schedules of educators. This ​involved an agile methodology of content curation, real-​time updates, and seamless integration of user ​feedback to ensure ongoing relevance and ​effectiveness.

IM Implementation Hub leverages cutting-edge AI-​driven technology to curate personalized microlearning ​modules tailored to individual educator needs. This ​innovative approach ensures that each learning ​experience aligns with the user's specific goals and ​teaching requirements. Real-time analytics tools track ​educators' progress in mastering problem-based ​teaching methodologies, offering instant feedback and ​insights.

IM Implementation Hub serves as a subscription-based ​curriculum implementation and customer education ​tool, pivoting its strategy to address the multifaceted ​needs of educators and school districts. Central to the ​product strategy I spearheaded, was the intent to ​streamline the customer journey, recognizing that ​decision-making cycles within school districts often ​span up to three years. By leveraging IM Academy, pre ​and early adopters can receive intentional education ​and guidance, expediting the adoption process.

The SuperVision app is a parental monitoring tool designed by PBS KIDS, a beloved educational media brand for kids. The app serves as a valuable tool for parents seeking to manage, understand, and engage with their children's online educational experiences in a safe and informed manner.

As Technical Product Manager, I led the strategic development of PBS KIDS SuperVision, an intuitive and user-friendly application for parents who wanted a better way to manage their child’s screen time. The cleverly named PBS KIDS SuperVision emerged as a response to a common problem expressed by the parents of our users. How much screen time is too much? Are my kids learning anything? Is their information private?

My team spearheaded the evolution of the PBS KIDS SuperVision app through multiple iterations, ensuring alignment with both business needs and app analytics. Leveraging A/B testing methodologies, we systematically assessed and iterated on the app's features, utilizing valuable insights obtained from user data and success metrics.

The initial release, SuperVision 1.0, launched with a Play Timer, an activity summary and an activity feed. This empowered parents to actively manage their child's screen time though a token system and offered insights into their child's educational engagement on PBS KIDS platforms. Our primary goals were to significantly enhance parental engagement with PBS KIDS content, augment awareness of the PBS KIDS brand, and support parents in actively fostering their child's learning and school readiness. Concurrently, we aimed to promote PBS KIDS initiatives, partnerships, and drive revenue through sponsorships and product promotions.

By evaluating app analytics and user feedback, we discerned the need for strategic enhancements. Subsequently, SuperVision 2.0 introduced critical features such as TV times for localized PBS KIDS show schedules, a donate feature for supporting local PBS stations, and platform diversification by introducing tablet and Android phone versions.

Additionally, the catalog feature was introduced, aimed to enhance user interaction by categorizing content based on show titles or curriculum.

Iterating further, Supervision 3.0 brought forth key improvements in parental control and encouraged offline engagement through personalized recommendations and home activities. Most significantly, the new version allowed parents to receive real time learning progress reports when synced to a new game app called PBS KIDS Measure UP!

Throughout these iterations, A/B testing was pivotal in refining features, prioritizing functionalities, and addressing user needs, ensuring that each update aligned with user expectations and the business objectives outlined for PBS KIDS SuperVision. This iterative approach allowed us to continuously refine the app, enhancing its usability and effectiveness in providing real-time insights into children's digital activities on pbskids.org and PBS KIDS Measure Up! app, while maintaining a seamless and user-centric experience for parents.

Fender Play is an online platform designed to elevate the way people learn to play guitar, bass, or ukulele. Launched by Fender, a renowned name in the music industry, Fender Play aims to make learning these instruments accessible, engaging, and effective for beginners and intermediate players alike.

At Fender Play, I served as a Product Moderator, contributing to the evolution and success of Fender's groundbreaking online learning platform by creating a robust community strategy to support the product team.

Fender, known for its iconic musical instruments sold online and in stores, aimed to diversify revenue and boost its digital presence. Fender Play, a subscription-based adult learning platform, emerged as a strategic move to tap into the growing demand for digital learning experiences. This initiative not only expanded revenue opportunities but also strengthened Fender's position in the digital landscape while complementing its traditional product line. Fender Play represented a strategic shift toward a more digitally integrated future for the company.

My primary mission lay in nurturing a community that facilitated learning, encouraged engagement, and provided users with a platform to share their musical journey. I also formulated strategies to collect and analyze user insights effectively. This included leveraging the community as a feedback channel, ensuring that Fender could address customer queries, concerns, and suggestions in a timely and meaningful manner.

I also spearheaded the mobilization of super users, transforming them into a dynamic product beta testing community. This strategy aimed to harness the expertise and enthusiasm of dedicated users to participate in beta testing, ensuring that new features and updates aligned with user needs and expectations.

In my role, I faced the challenge of not only fostering an engaging and participatory community but also ensuring a seamless user onboarding experience. Recognizing the importance of guiding users through their initial interactions with Fender Play, I initiated the development of comprehensive quick start guides.

These guides were crafted to assist users in navigating the platform effortlessly, providing step-by-step instructions and tips to accelerate their learning journey. By simplifying the onboarding process, these guides aimed to minimize barriers for new users, allowing them to swiftly engage with the platform's features and content.

At Fender Play, a pivotal aspect of our product strategy involved blending product marketing techniques with tech features to optimize user retention and enhance the learning journey. One key innovation was the strategic integration of triggered marketing emails and in-app notifications, designed to engage users based on their individual learning progress and behavior within the platform. Through A/B testing, we optimized these communication channels, refining their content, timing, and delivery to effectively resonate with users and drive engagement.

We used data-driven recommendations to provide personalized interventions at critical points in the user journey. For instance, if a user struggled with a particular skill, the platform would offer targeted suggestions or supplemental materials to aid in comprehension. Similarly, if a user showed a lapse in practice, the system would send encouraging notifications or reminders, fostering commitment and continuity in learning. These real-time, personalized interventions were made possible through the seamless integration of user data, analytics, and responsive feedback mechanisms, ultimately optimizing the learning experience for users on Fender Play.